Fine jewellery is more than just an accessory — it’s an investment in beauty, craftsmanship, and often sentimental value. Timeless pieces like solitaire earrings, elegant gold rings for women, and classic gold necklaces can last for generations if chosen wisely. Yet, even seasoned shoppers can make mistakes when buying jewellery that lead to disappointment, hidden costs, or pieces that don’t hold their value.

This guide from Gold Plus highlights the most common mistakes buyers make and how to avoid them, so you can confidently add stunning new treasures to your collection.


The Appeal of Timeless Jewellery Pieces

Before diving into pitfalls, it’s worth understanding why these three types of jewellery remain so popular:

These pieces are considered essentials in many collections — which makes choosing the right ones all the more important.


Common Mistakes When Buying Solitaire Earrings

1. Ignoring the “Four Cs”

The brilliance of solitaire earrings depends largely on the quality of the stones. Many buyers focus only on carat weight and forget the other Cs: cut, color, and clarity. A well-cut smaller diamond can look far more dazzling than a larger but poorly cut one.

2. Overlooking Setting Security

A secure setting is critical for solitaire earrings, yet some buyers prioritize aesthetics over safety. Prongs should be sturdy, and bezels should be crafted to protect the stone.

3. Forgetting About Lifestyle

If you’re highly active or wear earrings daily, delicate settings may snag or loosen. Opt for designs that balance elegance with durability.

4. Not Checking for Certification

Always ensure your stones are certified by a reputable laboratory. This protects your investment and ensures you’re getting what you paid for.

Gold Plus Tip